About ROOVMAIL
Captivated by the place where concept meets creation, ROOVMAIL is a catalog of inspirations, experiences and conversations.
Roovmail is my long-awaited blog for sharing personal narratives from over a decade of working in luxury travel around the world. Tracking the latest trends and new offerings, the blog will feature exclusive destinations, boutique accommodations, travel recommendations and new experiences for the discerning traveler. I’ll divulge names, insights, and opinions of what’s good now and what’s up next. It’s my place to talk to you as a friend, an introduction to my world and a route out of the ordinary to discover the extraordinary.
Behind ROOVMAIL
Jen Johnson is a travel designer and lifestyle aficionado based in Palma de Mallorca.
Recognized as a modern day explorer, she lives on the cusp of travel and creativity. Jen is in love with good design, linen sheets and simple pleasures such as fresh produce at farmers markets, swimming in rivers and cocktails atop the alps. American by nature, European by choice.
ROOVMAIL
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A POSTCARD FROM PUGLIA - Italy’s Leftovers
Maybe you studied abroad in Florence or Rome decades ago. Maybe you spent your twenties moving through Italy by train, eating too much, staying out too late, and falling a little in love with the entire idea of Italian life. And now you want to go back — this time with your husband who’s never been, or with friends, or simply as the version of yourself you are now. Not necessarily to recreate the exact trip, but to reconnect with the feeling of it all — the warmth, the looseness of the days, the way Italy somehow allows life to feel more cinematic.
A Postcard from Ibiza - The White Island
The ‘It’ girl of the Mediterranean, Ibiza carries both the salt-stained edges of its rugged past and the soulful pull of its countercultural spirit. It is at once luminous and untamed, a place that reveals itself differently each time you return. Here’s our thread into one of Ibiza’s many worlds.
A Postcard from Menorca - The Under-the-Radar Island
I live on one of the most beautiful islands in the world and I know I’ll move from it to build my future home here. Menorca has become my realistic rêve.
Vestige – Travel Review
Vestige doesn’t shout. It listens. To land, to architecture, to the rhythms of slowness that modern life often forgets. Each place felt not like a hotel or villa, but a lesson in how to live more beautifully.
Travel Review: Ranchland’s Zapata Ranch
A smile came to my face because this is exactly what I needed. To run in the wild and remember what life was really about - this connection to natural environments for conscious and considered encounters, shaping rare and indelible travel moments.
The American Road Trip
Designed for foreigners and natives alike, the itinerary provides a taste of the quintessential California good life and evokes visual and temporal experiences that won’t soon be forgotten.
A Postcard from Arles - Europe’s Lesser-Known Art Destination
I track trends, investigate new ventures and love traveling to discreet places where true style and elegance still prevail. “I like when places have a pulse and a real point of view - an identity of their own.” - Jen Johnson
Welcome to ROOVMAIL
Even though I’ve always worked in travel, people still ask for my personal advice. Information that is from personal experience and speaks to the way most like to travel. You want one interesting idea, trip, lead that brings you somewhere.